Summer Water
A crisp, refreshing Central Coast rosé that embodies the essence of endless summer — light, dry, and perfectly balanced, made for sunny days, poolside vibes, and spontaneous adventures.
The Brief
Create a set of assets that could anchor that year's campaign while also living on as evergreen content — imagery tied to the vibe and aesthetic of summer itself.
To capture that feeling, we partnered with photographer Jack Strutz, shooting entirely in studio. Strutz was a regular collaborator of Winc's, and his style — warm, saturated, effortlessly cool — evoked the core personality of Summer Water itself.
Role
Art director
Designer
The Concept
The studio as the backyard
The idea was to fabricate "outdoors" indoors — building poolside and park-hangout scenes on a studio stage rather than shooting on location.
The Output
Campaign-ready hero imagery for the 2021 summer push across social, paid, print and PR assets.
Evergreen lifestyle assets with no date-stamped elements, ready to be pulled into future summers' email and product marketing.
Format flexibility — every scene shot with multiple crops in mind, so one setup yields a square post, a vertical story, and a wide banner.
Surprise and delight packaging
We designed custom delivery boxes around three eras of '21: an 1821 look that rode the wave of cultural moments like Bridgerton, a 1921 box, and a futuristic 2121 box with a limited-edition bottle.